Marketing Director
The main tasks that I have been responsible for, so far in the process, are to be in head of, organize and perform all of the research for Temptation Magazine. This has involved market research; consumer needs and wants as well as an understanding of the personas of our segments, which has constituted the main developments of out three personas. This research was divided into to parts; a quantitative survey (about 123 responses) and a round of smaller interviews (conversations if you want – respond rate 40 students). As the business began evolving into a web page and events, my main tasks within research have been to get feedback and understand the segments once more. This has been done by talking (interviewing) multiple students. So far it has been divided into 3 rounds:
1) Feedback on, brand name and semiotics, design and content
- Pre and post research
2) Feedback on becoming a web page
- Pre
- Post: feedback on design, content, navigation, usability
3) Research on dining events
- Price, how many events, where, “price for what”, “what is it worth to you”
- Need for themes, mm. ?
Parallel to this my job has been to integrate the findings into Temptation magazine, by ensuring that the editor in chief as well as the art director were aware of the findings and understood the market, so that they would be able to integrate this into their work. Furthermore my job has been to relate research and the work of Temptation to our general marketing plan, especially relating it to objectives, positioning and targeting.
In order to promote (and sell) Temptation Magazine to the local restaurants in Kingston I have been responsible for approaching these alongside with the financial director. This has been done twice;
1) Pre Christmas: trying to sell adverts to restaurants – without any luck
2) Feb: promoting and organizing our idea of events to restaurants – so far we have spotted a positive interest, and we are planning on following up on this with telephone calls and meetings, shortly.
The part of promoting Temptation to the KU students is just to begin. In relation to this I imagine that I will be in charge of deciding on the communication and promotion strategy, media selection and messages. Off cause I imagine this will occur in agreement and in participation with the rest of the Temptation group. The general idea is to go for a rapid promotion strategy, hoping to generate high awareness and interest on a low budget and in a short amount of time. This will properly be done by using free online mediums (emails, facebook, twitter and so on) and by small on campus events.
